IIM Calcutta Executive Programme in Communication Strategies for Corporate Leaders
Develop effective communication strategies for high-impact leadership with IIM Calcutta's Executive Programme in Communication Strategies for Corporate Leaders (EPCSCL).
The programme is transformational in nature. It takes participants deep into the very core of Communication through various routes and unlocks the secrets of using its immense power.
The current batch is closed. Please enter your details here and we will update you on next batches
Programme Highlights
Batch
5th batch
Duration
6 months
Eligibility
Corporate professionals
Mode
Blended (2 campus modules of
total 7 days)
Sessions
Live online sessions every Friday (6PM to 9PM)
Types of Classes
Live Online, Campus Immersion
The Indian Institute of Management Calcutta (IIMC) was established as the first national institute for Post-Graduate studies and Research in Management by the Government of India in November 1961 in collaboration with Alfred P. Sloan School of Management (MIT), the Government of West Bengal, The Ford Foundation and Indian industry. Over the past four decades, IIM Calcutta has blossomed into one of Asia Pacific region's premier business schools and amongst the top 3 business schools in India.
Programme Overview
Corporate leaders must be adept communicators in the digital age, given the challenge of information overload and shortening attention spans. Whether you’re a marketing communications professional striving to position your brand, a director trying to gain investor’s confidence, or a team leader seeking to motivate your colleagues toward success – communication strategies can make a world of difference. EPCSCL provides resources and guidance on crafting compelling communication strategies. It equips corporate leaders with the skills needed to convert their vision into action with powerful, effective leadership communication to gain trust, inspire and motivate teams, or communicate a clear sense of direction for organizational growth.
Learning Outcomes
- Understand the strategic core of communication and its multidimensional potential
- Explore Leadership Communication through diverse disciplines such as Gamification, Data Storytelling, New Media Technologies, Agility and Contemporaneity
- Build trust and influence through communication in leadership roles
- Study essential communication frameworks to navigate complex business environments through critical thinking and adaptability
- Adopt a neo-classical approach to Communication Analytics
- Understand the Argumentation / Persuasion theory of behavioral economics as communication converters
Get referential guidance though a novel communication guidebook that can help corporate leaders operationalize their vision and mission
Learn strategic skills in leadership communication to assume higher leadership positions
Understand the Argumentation / Persuasion theory of behavioral economics as communication converters
Gain insights on maneuver’s that can act as game changers in complex business scenarios that require critical thinking
Effectively convey insights and recommendations to teams and organization
Course Curriculum
Leading with Communication Strategy
Conceptualizing of a start-up toolkit for positioning communication not just as medium of interaction but as leadership strategy
Sales Pitch through Impactful Argumentation
Using the NUDGE factor from the domain of behavioral economics as communication converters
Public Speaking—Crafting a Contemporary Public Narrative
Repositioning oration as a leadership skill for contemporary inclusive oriented industry and policy
Leveraging Digital Communication for Leaders
Preparing platform-oriented strategies for digital presence and impact
Inter-Cultural Business Communication
Understanding of various cultural dimensions which are active in transnational workspaces for designing effective communications
Data Presentations
Reorienting data through stories for persuasive presentations
Leaders as Conflict Processors—Conflict Resolution and Negotiation
Transposing communication from the area of literature to the disciplines of behavioral sciences
Story-telling in the Digital Era
Employing trans-medial, branding and digital story-telling as leading market influencers
Communication Analytics - Visual Communication Trends
Adopting a neo-classical approach in analyzing visual data in the larger pool of data analytics for business investigations
Communicating With(out) AI
Understanding how AI—primarily large language models (LLMs)—and the age of generative text affects leadership communication
Gamification
Leveraging game-like elements in non-game scenarios
Who Should Apply
EPCSCL is designed for corporate professionals who need to use communication to pave the way for the actualization of their vision and achievement of goals through collective action. The programme will greatly benefit corporate leaders as well as those desirous of assuming higher leadership positions in the near future
Those in the following roles will particularly find this programme immensely beneficial:
- CEOs
- Directors
- CXOs
- Function/Department Heads
- Senior Sales Professionals
- Defence
- Leadership
- Corporate Communications Professionals
- Marketing Communications Professionals
- Management Consultants
- Team Leaders
How to Apply
Step 1Register for the programme
Step 2Pay the application fee
Step 3Upload verified documents & complete SOP
Step 4Institute sends offer letter-accept the same
Step 5Complete the 1st installment fee and commence the course
In case you need any assistance during the application process or have a query about the programme,
please speak to our Senior Academic Advisors on +91-8929903380 (9 am to 9 pm)
Payment of Fees
Fees
| Application Fee | INR 2,500 + GST |
| Programme Fee | INR 3,30,000 + GST |
Programme Fee and Campus Module Charges
|
Installment 1
To be paid within 10 days of issuance of offer letter
INR 1,10,000 + GST
|
Installment 2
Payable by February 10, 2024
INR 1,10,000 + GST
|
Installment 3
Payable by April 10, 2024
INR 1,10,000 + GST
|
Please note:
- Additional GST (currently at 18%) will be applicable on all above amounts. Any additional payment due to change in any of the applicable govt. taxes during the tenure of the programme will have to be borne by the participants.
- All fees (including application fee) are non-refundable.
- Payment of all fees should be made in favour of Unified Collaboration Services LLP. VCNow is a brand owned by Unified Collaboration Services LLP
Loan Assistance
Loans from financial institutions are available for pursuing this programme. If you need assistance with availing a loan, connect with Programme Advisors on +91-8929903380 (9 am to 9 pm).
Important Dates
Attendance Criteria, Methodology, Evaluation and Award of Certificate
The sessions are designed to be highly interactive and participative even when they are virtual. The programme will combine theory with practical inputs, real-life case studies, presentations, personalized feedback and campus visit. Participants will often be expected to engage in discussions to bring out the nuances of real-life practices and challenges.
For participants to successfully complete the programme, they must:
- have at least 75% attendance before mid-term as well as before end-term, and
- attend the campus immersion module, and
- attend and clear the exams (described below)
Mid-Term Examination: Participants will form teams and complete their respective team projects
End-Term Examination: Each participant will prepare and present a strategic leadership pitch of persuasion in the faculty’s presence.
This is a great opportunity for every participant to get personalized feedback from the faculty. Video recordings of these presentations will also be shared with participants.
On successful completion of the programme (as defined under EVALUATION), participants will receive their certificate of completion from IIM Calcutta. They will also be accorded the prestigious IIM Calcutta Executive Education Alumni status.
About Institute
The Indian Institute of Management Calcutta (IIMC) was established as the first national institute for Post-Graduate studies and Research in Management by the Government of India in November 1961 in collaboration with Alfred P. Sloan School of Management (MIT), the Government of West Bengal, The Ford Foundation and Indian industry. Over the past four decades, IIM Calcutta has blossomed into one of Asia Pacific region’s premier business schools and amongst the top 3 business schools in India. IIM Calcutta is the first triple accredited management school from India and one amongst 86 such business schools
globally to have accreditation from Association to Advance Collegiate Schools of Business (AACSB), EFMD Quality Improvement System (EQUIS) and Association of MBAs (AMBA). It has been playing a pioneering role in professionalizing Indian management through its Post Graduate and Doctoral level programme, Executive Training Programmes, Research and Consulting Activities. Today, IIM Calcutta attracts the best talent in India – a melting pot of academia, industry and research. The best and brightest young men and women pursue its academic programmes. The main thrust of training is to imbibe a sense of strategic
outlook to management problems in the students. The emphasis, therefore, is on management as an integrated process and requires the students to develop a global view of economic, technological, cultural and political environment of the business. IIMC has a very strong alumni base, which makes it unique among the top management institutes of the world. IIMC alumni are occupying leadership positions as corporate managers, academicians and successful entrepreneurs, worldwide. The alumni maintain a close relation with the institute, helping each other in their growth.
Programme Director
About the Program
This six-month programme will be primarily delivered through live online video lectures that participants will be able to access over the Internet on their desktop/laptop irrespective of their location.
LIVE ONLINE SESSIONS
IIM Calcutta professors will deliver these lectures live from the institute and participants will be able to interact with them virtually.
Session Schedule: Saturdays 10:00 a.m. to 1:00 p.m. IST
CAMPUS IMMERSION
Participants will visit the IIM Calcutta campus for seven days of on-campus learning (3 days towards the beginning and 4 days towards the end of programme). Campus immersion is a great opportunity for participants to interact face-to-face with the professors as well as cohorts in enriching discussions and classroom learning. Participation in these campus modules is mandatory for certification.
The campus visit is subject to government and institute guidelines prevailing at the time. If the campus visit has to be cancelled by the institute due to unavoidable circumstances, the topics planned for the campus module will be covered through the online mode. However, if the campus visit is conducted, participation will be mandatory for certification.
Past Student Testimonials
"Despite not having a legal background, EPBCL was highly informative and allowed me to learn about different aspects of business laws from various professors and students with diverse backgrounds and experiences. I gained experience drafting contracts around the regulatory changes in the Fintech industry."
"Despite not having a legal background, EPBCL was highly informative and allowed me to learn about different aspects of business laws from various professors and students with diverse backgrounds and experiences. I gained experience drafting contracts around the regulatory changes in the Fintech industry."
About VC Now & Assistance
IIM Calcutta has partnered with VCNow—a premier Executive Education enabler—for the delivery of this programme. The academic aspects of the programme including certification will be administered by IIM Calcutta. VCNow will enable the technology platform for programme delivery, and act as a facilitator between the participants and the institute so that the learning experience is seamless, enriching and enjoyable.
VCNow is trusted by India’s premier B-Schools as well as thousands of working professionals who have benefitted from various career-enhancing executive education programmes . VCNow is also the largest infrastructure based HD-videoconference service provider of India. Its countrywide network of 60+ virtual classroom studios spread across 30 cities, extends the interactive live learning experience from the four walls of institute classrooms to neighbourhoods across the country. Its online learning platform, in the Direct-to-Device (D2D) mode, extends the reach further, making interactive live learning possible on any
connected device anywhere.
VCNow is a brand owned by Unified Collaboration Services LLP. Terms and conditions.
FAQs
Why are communication strategies important for corporate leaders?
Corporate leaders are often faced with complex communication challenges and their success in these situations can determine the future of their organisations. They must develop communication strategies to understand the audience, tailor content to their needs and transform information clearly and concisely for effective communication that maximises results. By doing so, they can create meaningful connections with those around them and achieve excellence in communication.
How can EPCSCL help in enhancing my corporate leadership role?
Having the right communication strategies in place can ensure that your team receives clear direction and feedback to help move projects forward smoothly. With EPCSCL, you can learn to develop the language of leadership and know how best to keep your audience informed and engaged. This knowledge will lead to greater understanding among colleagues, improved collaboration and better overall results for your organisation.
Why should I enrol in this Programme from IIM Calcutta?
The Executive Programme in Communication Strategies for Corporate Leaders (EPCSCL) from IIM Calcutta puts communication right at the centre and shines a light on each dimension. The programme’s directors, Prof. Pragyan Rath and Prof. Nandita Roy, are experts in communication studies. They will deliver the programme, bringing in theoretical concepts from many disciplines and creating toolkits to help participants apply the learnings easily and effectively.
Is the course curriculum relevant to the industry's needs?
The programme curriculum is highly relevant to industry needs, helping senior corporate leaders with 8+ years of experience leverage communication as a strategic tool and lead effectively. It provides participants with the necessary skills and knowledge to meet their short- and long-term communication objectives. This programme will not only focus on the traditional aspects of communication, such as verbal and visual communication, but it will also cover more advanced topics, such as Communication Analytics, Communicating With(out) AI, Storytelling in the Digital Era, Leaders as Conflict Processors, Conflict Resolution and Negotiation.
What benefits can I expect from enrolling in EPCSCL?
Upon successfully completing the programme, the candidates will be accorded with Certification of Completion and the prestigious IIM Calcutta Executive Education Alumni status. They will benefit from the lectures and training modules from the renowned faculties of IIM Calcutta and the rich experience of a high-calibre peer network.
How is the programme delivered?
IIM Calcutta has partnered with VCNow — a premier Executive Education enabler — to deliver this programme. Participants can attend live online video lectures on their desktop/laptop, irrespective of their location. IIM Calcutta professors will deliver these lectures live from the institute and participants can interact with them virtually. The sessions are scheduled every Saturday from 10 AM to 1 PM . Moreover, participants are given the opportunity to visit the IIM Calcutta campus and learn things from the ground up through 2 campus modules (total 7 days).
Explain the fee structure and the payment plan.
Programme Fees
Application fee: INR 2,500 + GST (Non-refundable)
Total Programme fee: INR 3,30,000 + GST
| Instalment plan | Payable amount |
|---|---|
| Instalment – 1 | INR 1,10,000 + GST |
| Instalment – 2 | INR 1,00,000 + GST |
| Instalment – 3 | INR 1,10,000 + GST |
My question is not on the list.
Get the guidance you need to make sure that you are making the right decision here. Reach out to our Programme Advisors at (+91) 8929903380.
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